2008

30

Dec

Beijing 2008 Olympic Games: Who Cheers More?

As athletes stroke the sporting gold at the Beijing Olympic Games, those big-name sporting brands hope that the effort or cash spent in preparation for the Games would also be proved [...]

Filed under: 2008 olympic games• Olympic Games• Olympics• adve• beijing 2008 olympic• beijing 2008 olympic games• chinese consumers• chinese market• marketing campaign• olympic marketing• olympic program• point of sale• pr int• raw material• retail experience• roadshows• sanlitun• sports brand• tv pr• village shopping center• ymn Posted by RSS

2008

18

Dec

IOC Honour Sailing With Best Sports Coverage Award At Olympic Golden Rings Awards

Sailing scored a major coup as its television coverage of the Beijing Olympic Games was recognized as ‘The Best Sports Coverage by the Host Broadcaster’ at the International Olympic Committee’s (IOC) “Olympic Golden Rings” ceremony, held last night (16 December) in Lausanne, Switzerland.
The IOC’s Olympic Golden Rings ceremony recognises the contribution made by the [...]

Filed under: 2008 olympic games• Olympic Games• Olympic Medals• beijing 2008 olympic• beijing 2008 olympic games• class venue• general• golden rings• göran petersson• host broadcaster• international olympic committee• international sailing federation• ioc olympic• ioc president jacques rogge• lausanne switzerland• milkis• olympic museum• olympic sailing competition• sailing events• technical perspective• tv audiences Posted by RSS