2008
10
Nov
Even with big, mythological adjectives like “titanic”, “gargantuan”, or “colossal” placed in front of it, the phrase “fiscal stimulus package” does not begin to explain what happened in Beijing on Sunday night.
“Olympic” comes closest. This was truly the Beijing Games of fiscal stimulus packages: impressive, suppressive and excessive.
Common-or-garden stimulus packages are what governments in [...]
2008
29
Oct
GE, a worldwide partner of the Olympic Games, is kicking off a number of new marketing and sales efforts in advance of the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games.
For the London 2012 Olympic Games, GE has launched a ground-breaking moving image campaign on the side of London taxi cabs featuring [...]
2008
31
Aug
Beijing recorded 6.52 million visitors for the 2008 Olympics, with 382,000 of those coming from overseas. Authorities long estimated that 500,000 foreigners would visit the city, but tougher visa controls reduced that number.
The Xinhua news agency reported that tourist spots in the city reported total revenues of 162 million yuan (US$23 million), according to [...]
2008
30
Aug
A shot for Olympic gold can be an opportunity of a lifetime for athletes. But for companies that spent heavily on advertising and marketing at the Olympics, the Beijing Games offered a different kind of golden opportunity: the chance to advertise their goods to a worldwide audience and for more exposure to consumer-rich China.
“Until [...]
2008
22
Aug
Local Chinese businesses who were expecting a boom in their businesses after China won the right to host the Beijing Olympics, have been disappointed with how things turned out. International and local travel numbers have even been down as the government increased restrictions for travel for foreigners and Chinese. Early reports on the [...]
2008
10
Aug
The opening ceremony of the Beijing Olympics attracted the biggest audience in the United States since the super bowl, averaging 34.2 million viewers and eclipsing the Academy Awards and the final episode of American Idol.
It is an impressive audience considering it was a Friday night and it was a delayed telecast.
“It was a magical and [...]
2008
4
Aug
Highlights of the Beijing Olympics will be streamed daily on YouTube to 77 territories where the digital rights have not be sold or acquired on a non-exclusive basis.
The package will include highlights, news, daily clips directed mostly for the people of Africa, Asia and the Middle East.
“For the first time in Olympic history we will [...]
2008
1
Aug
For some, not anymore. High-profile Beijing Olympics sponsors Kodak, Lenovo, and J&J are pulling the plug on future Games
With the opening ceremonies for the Beijing 2008 Olympic Games just days away, corporate sponsors are getting ready to do victory laps of their own. This year’s Olympics have been hyped as a blockbuster for marketers, a [...]