Knobheads

Lord Coe has waded into the dispute between the knobheads running the British Olympic Association (BOA) and Locog.The dispute is over how any post Games surplus (there’s optimism for you!) should be defined. The BOA argues that the surplus should be ca…

Filed under: IOCLOCOGLondon 2012Sebastian Coeboagreed


Sponsorship Thumbs Down

Delegates attending ESA’s (a market research organisation) Future Sponsorship conference gave a 66% thumbs down to the International Olympic Committee’s TOP sponsorship programme, stating that it failed to deliver value for money.Chris Townsend, commer…

Filed under: IOCLOCOGLondon 2012sponsorship


London Logo Farce – The Farce Continues V

The controversy over the “Lisa Simpson Gives Head” London 2012 Olympic logo continues unabated.This time Brett Gosper, president of McCann Worldgroup in Europe (the agency that is promoting the games), weighed into the controversy noting that he would …

Filed under: IOCLondon 2012London Olympicslogo


Improving The Brand

Locog CEO Paul Deighton proved that he is not the man for the job of running Locog, nor should he be entrusted with taxpayers’ money, when he said the other day:”We’re looking to put on a brilliant games that really works. To leave behind all those leg…

Filed under: IOCLOCOGLondon 2012London Olympicsbudget


The “Real” Thing

As I have noted many times before, the Olympics is not about sport but about money and brand promotion.Coca-Cola demonstrates this point admirably as reports indicate that it is less than happy with Locog’s proposals for a £20M sponsorship deal with a…

Filed under: IOCLOCOGLondon 2012London Olympicssponsorship


Irregular Betting

The International Olympic Committee (IOC), in an attempt to eliminate irregular betting, is to set up a new system to monitor corrupt betting practices linked to Olympic competitions. International Sports Monitoring, based in Switzerland, will monitor …

Filed under: IOCLondon 2012bettingcorruption


Boris Battles IOC

I see that Boris Johnson is going into battle against the IOC et al, over plans to build a £40M temporary venue near the 02 in Greenwich.According to Adrian Warner of the BBC:”Expect plenty of rows on this for months yet. And also expect Johnson to di…

Filed under: Boris JohnsonIOCLondon 2012London Olympicsconstruction


War Footing

Kevan Gosper, a member of the International Olympic Committee, has said that London faces the “toughest time – short of wartime” to stage the 2012 Games.Errmmm, I thought that these games were meant to be “fun”?Olympic Medals won during the Beijing 200…

Filed under: 2012IOCLondon 2012security


Piffle!

The IOC, having completed their two day inspection of London’s preparations for the 2012 Olympics, have magnanimously stated that the UK is justified in spending £12BN (including £2BN running costs) on the games.Given that the money is not coming out…

Filed under: AthensIOCLondon 2012London Olympicsbudget


Olympics-Softball rejects baseball’s plan for joint Games pitch

Softball will seek to rejoin the Olympics alone after its governing body on Friday rejected baseball’s proposal to make a joint pitch for inclusion.
Softball and baseball were dropped from the Olympics after last year’s Beijing Games but are among seven sports targeting the 2016 event when two sports will be added to the lineup.
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