2011
5
Apr
It would seem that some people involved with the London Olympics 2012 simply cannot resist sticking their snouts in the trough.The Telegraph recently reported that some of London’s leading hotel groups (including Intercontinental, Hilton and Thistle) a…
2011
21
Mar
Organisers of the London 2012 Olympics, on the pretext of “security”, are considering banning spectators from bringing mobile phones and picnics to Olympics events.Flasks, thermoses and larger quantities of food will all be banned.Liquids of more than …
2010
29
Mar
The organisers of the London 2012 Olympics have been accused of being anti competitive, as a result of their decision to ban all payments by credit cards except for Visa.No other cards will be accepted to buy tickets, merchandise or even food and drink…
2010
22
Jan
The organisers of the London 2012 Olympics (Locog) have demonstrated yet again that the games are more about money and sponsorship, rather than sport.Locog have allocated 60,000 tickets to a New Jersey company (JetSet Sports) for the overseas hospitali…
2010
11
Jan
Baroness Valentine, CEO of London First, has put the boot into Locog by referring to them as “stormtroopers” wrt the zealousness with which they protect the Olympic brand and its associated names eg “2012″, “London” etc.Baroness Valentine says that sma…
2009
11
Dec
It seems that the organisers of the London Olympics, with their enthusiasm for McDonald’s and Coke, have neglected to mention London’s largest fresh produce wholesale market (New Spitalfields Market) in food provision proposals. This is somewhat ironic…
2009
8
Dec
London Olympics organisers have promised that food and drink at London’s Olympics will be British, “wherever possible”.However, 20% of that “Britishness” apparently includes products supplied by McDonald’s, Coca-Cola and Cadbury.As Chief executive Paul…
2009
1
Dec
Delegates attending ESA’s (a market research organisation) Future Sponsorship conference gave a 66% thumbs down to the International Olympic Committee’s TOP sponsorship programme, stating that it failed to deliver value for money.Chris Townsend, commer…
2009
15
Oct
As I have noted many times before, the Olympics is not about sport but about money and brand promotion.Coca-Cola demonstrates this point admirably as reports indicate that it is less than happy with Locog’s proposals for a £20M sponsorship deal with a…
2009
30
Jul
The Guardian reports that some of Britain’s top athletes, swimmers and cyclists are still refusing to sign a sponsorship scheme that has been designed to plug a £50M funding gap.Seemingly they are concerned that they will sign away their rights to ear…